Every Woman North Carolina: North Carolina Preconception Health Campaign

Statewide initiative aimed at improving birth outcomes in North Carolina. The campaign aims to reduce infant mortality, birth defects, premature birth, and chronic health conditions in women while increasing intended pregnancies. Initiatives include: the Community Ambassador Program, which trains community health educators; the Office Champion Program, to encourage health care providers to recommend vitamins and folic acid to all women of childbearing age; targeted outreach to Latino populations; and media and materials touting the benefits of folic acid and preconception health. Accompanying website includes tools for reproductive life planning.

March of Dimes, 2013

Evidence Rating: III

Cost: N/A

Additional Info:


Reproductive Life Planning/Family Planning

Perinatal Periods:


Resource types:

Demonstration project Social media and marketing tools/campaigns

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