This statewide initiative aims to improve birth outcomes in North Carolina. The goals of the March of Dimes North Carolina Preconception Health Campaign are to reduce infant mortality, birth defects, premature birth, and chronic health conditions in women, while also aiming to increase intended pregnancies. Key objectives are to improve women’s wellness, improve reproductive outcomes, and reduce health disparities. The campaign provides wellness and reproductive life planning resources for women, and training and resources for healthcare providers.
March of Dimes, 2013
Evidence Rating: III
Reproductive Life Planning/Family Planning
Demonstration project Social media and marketing tools/campaigns