Loving Support Makes Breastfeeding Work

USDA’s national breastfeeding promotion and support campaign for the WIC program. Uses a social marketing approach to promote breastfeeding to WIC participants and families by emphasizing that the support of family and friends, the health care system, and the community are all essential for the success of breastfeeding mothers.

USDA Food and Nutrition Service , 2014

Evidence Rating: III

Cost: Free

Additional Info:



Perinatal Periods:

Parenting Postpartum

Resource types:

Social media and marketing tools/campaigns

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