Baby & Me – Tobacco Free

Incentive based program to increase smoking cessation among women during and after pregnancy. Demonstrated quit rate of 60% at 6 months post-partum. Developed in New York, now implemented in 8 states. Mothers commit to quitting smoking while pregnant, and stay nonsmoking after the birth. Mothers must attend at least 4 smoking cessation counseling sessions, and agree to submit to breath tests. If mothers remain smoke free, they receive monthly vouchers for free diapers up until their baby’s first birthday.

Laurie Adams, Founder and National Program Director, 2002

Evidence Rating: I

Cost: N/A

Additional Info:


Tobacco Cessation

Perinatal Periods:


Resource types:

Model programs

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