USDA’s national breastfeeding promotion and support campaign for the WIC program. Uses a social marketing approach to promote breastfeeding to WIC participants and families by emphasizing that the support of family and friends, the health care system, and the community are all essential for the success of breastfeeding mothers.
USDA Food and Nutrition Service , 2014
Social media and marketing tools/campaigns
Back to Evidence-Based Practices »
This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UF5MC26845 titled Supporting Healthy Start Performance Project for grant amount $2,513,118. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.