Communications is a key part of the day-to-day operations and the long-term sustainability of Health Start programs. On this page, the HS EPIC Center provides tools and ready-made templates to help you reach your communications goals. These resources are in the public domain and you can modify them to meet your needs.

Toolkits

Healthy Start Recruitment & Retention Toolkit

The Healthy Start Recruitment & Retention Toolkit authored by Dr. Kimberly Leslie-Patton is designed to provide Healthy Start program directors, managers, outreach and case management/care coordination staff with a framework, tips and tools for developing a comprehensive and effective approach to recruitment and retention. The Toolkit will help programs to:

  • Assess the cultural competence of the team for recruiting and retaining participants
  • Develop an outreach plan to achieve enrollment goals
  • Develop a retention plan/strategy
  • Utilize the principles of Continuous Quality Improvement to strengthen and sustain recruitment and retention efforts

This Toolkit includes tips and tools that can be customized to fit your program’s unique recruitment needs and address outreach challenges. The tools can also enhance staff focus by providing the opportunity to self-reflect on what is working well and what needs to be modified to achieve outreach, recruitment and retention goals.

Download the full toolkit here!

Pre-Work Tools include tools that focus on assessment activities to gain a better understanding of staff needs and assets. These tools provide perspective on your Healthy Start program and how it fits within your community’s system of care, services and support.

Recruitment Tools include planning tools that map out strategies for building relationships with community agencies, providers and organizations with which you plan to partner to best meet the needs of program participants, and who will be able to refer potential participants to your Healthy Start program. Educating community partners and potential participants with the most effective, tailored messaging will enhance efforts to reach the women, children, and families most in need of support.

  • Find Your Starting Line: Working with Partners to Build a Referral Network (download template)
  • Mapping Your Communication Roads: Engagement & Dissemination Planning (download template)
  • Documenting Your Roadmap to Success: Creating Your Outreach Plan (download template)
  • Making Your Pitch: Creating an Effective Elevator Speech (download template)
  • Telling Your Healthy Start Story: Collecting Participant Testimonials

Retention Tools share a common theme of continuous quality improvement. Tools in this section focus on ensuring participants’ social networks are identified and program systems are reviewed through strategies including participant and staff input. This section also encourages the celebration of joint successes and acknowledging community partner contributions, all of which create positive energy and goodwill.

Direct From the Source: Staff Interviews (download template)

Healthy Start Communication and Outreach Toolkit

 Using Social Media for Health Awareness Months: August – September 2017 Edition

Using Social Media for Health Observances: April-June 2017 Edition

Using Social Media for Health Observances: January – March 2017 Edition

Using Social Media for Health Observances: October – December 2016 Edition

2015 Infant Mortality Awareness Month Social Media Toolkit

Ready-Made Materials